The What If Collective consists of architect Toon Rooijmans, industrial designer Rhys Duindam (both graduates of the Technische Universiteit Eindhoven, working together as ‘De Jongens van de TU’), creative programmer Luuk Schippperhey (works for VPRO), and designers Lola Gielen (designer and graduate of the Design Academy Eindhoven).
The Collective had the idea for MGNT during a musical hackathon at VPRO Medialab. With this installation the What If Collective makes the link to the past and to Philips. Dick Raaijmakers’ trail-blazing experiments in electronic music, makes this type of music accessible to be experienced for a broad audience at Natlab.
Share the Vibe
The Eindhoven brand is a dynamic brand that belongs to the city council but also to the city and its residents. The ‘vibes’ of the brand logo are free for every person in Eindhoven to invest his or her energy in. To add conviction to this image, unconventional makers have been invited to give the brand a face. And to share that unique Eindhoven feeling with the world. To Share the Vibe. The only requirements they receive, is the opening and final shot, in which the Eindhoven brand is highlighted. Everything in between is completely free for individual interpretation, through which completely different variations of the Eindhoven brand are born.
Do you feel the Eindhoven vibe too? Share it on social media by using #Sharethevibe.